Resell Diva 

Charisa Pruitt was referred to us by Shawn Thomas; an online business mentor and founder of Ask A Millionaire/ AO Accelerators Org among other companies.

We worked with Charisa on her brand, strategy, tagline, brand identity and brand guidelines.

ABOUT:
Resell Diva resells quality name brand clothes and shoes for less than retail.

TARGET MARKET:
Women, 26 -45 age group, women & single mothers who also want to be a Resell Diva.
Secondary market includes men.

POSITIONING:
Quality but not to be perceived as expensive.

COLOR SELECTION:
Gold (quality, Diva persona) Magenta (Balance out the quality and appeal to the target audience)

ICON:
Recycle symbol to reflect what the company does. (Clothing instead of arrows)

FONT SELECTION:
Quality, Royalty,Fashion